WHAT YOUR WEBSITE MEANS TO YOUR BUSINESS?
In around ten years a website has moved from being a thing for geeky enthusiasts to the heart and soul of your business. For the vast majority of buyers it’s not only their first real point of contact with your organization but the reason they actually chose you - it’s that important. And all this happens in a matter of minutes, sometimes seconds. Enough to induce a mild panic attack in the calmest executive.
WHAT CARRDALE DO FOR YOUR WEB STRATEGY?
First of all don’t panic. It’s not a darkart as some would have you believe. Building an effective website is a matter of clear thinking and careful planning. We have a great deal of experience and can help you develop the best strategy for your business. For us, designing a website and marketing it are indivisible. Starting with the desired outcome, i.e. ‘please contact me’ or ‘yes please, I would like to buy your product’, we work backwards considering ideal visitor journeys looking at form and function, structuring content and navigability to give your potential customers the best possible experience.
For a free consultation on how we can help you develop a successful website call us on 020 8659 1457
SEARCH ENGINE OPTIMIZATION
Ever since Tim Berners-Lee got up one morning and said ‘I’ve got a good idea’ the world has been changing. The internet has altered communications in ways that were unimaginable a few years ago. One of the major effects has been to send the traditional advertising industry into a spiral dive. The reason? Search Engines.
David Ogilvy (Ogilvy & Mather) once said ‘50 percent of all advertising works, the secret is knowing which 50 percent’. These were the bad old days. Now, thanks to Google and the rest, you can know EXACTLY how effective your advertising budget is down to the last 50p. Before, if you wanted to reach an audience of 3m people via a Sunday paper you might expect to pay tens of thousands of pounds just to reach them once. Now you can reach millions for free and pay only if they respond. Why wouldn’t you advertise in this way?
For a free consultation on pay per click advertising and search engine positioning call us on 020 8659 1457
