SEARCH ENGINE OPTIMIZATION
Ever since Tim Berners-Lee got up one morning and said ‘I’ve got a good idea’ the world has been changing. The internet has altered communications in ways that were unimaginable a few years ago. One of the major effects has been to send the traditional advertising industry into a spiral dive. The reason? Search Engines.
David Ogilvy (Ogilvy & Mather) once said ‘50 percent of all advertising works, the secret is knowing which 50 percent’. These were the bad old days. Now, thanks to Google and the rest, you can know EXACTLY how effective your advertising budget is down to the last 50p. Before, if you wanted to reach an audience of 3m people via a Sunday paper you might expect to pay tens of thousands of pounds just to reach them once. Now you can reach millions for free and pay only if they respond. Why wouldn’t you advertise in this way?
For a free consultation on pay per click advertising and search engine positioning call us on 020 8659 1457
